The era of the iconic Polaroid Instant Film has come to end. In a day when nearly every cellphone has a digital camera in it, “instant” photography long ago stopped being instant enough for most people.
Due to marketplace conditions, Polaroid has discontinued almost all of its instant analog hardware products. Polaroid has also made the difficult decision to cease manufacturing of instant film products in 2008. http://www.polaroid.com/ifilm/en/index.html
On February 8, 2008, Polaroid Corporation announced it would cease production of all instant film; the company will shut down three factories and lay off 450 workers.
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I've been a huge fan of Polaroids ever since I found one hidden away in a closet at home. My father bought it years ago, but never used it. I love it. So it's sad news that they are abandoning such a wonderful method of image-making. I like the simplicity of using Polaroids, in comparison to digital cameras. The self-contained photograph may be flawed, but it's the beauty of these imperfections that make it so special. They have personality and character, serving many as a hard copy of their memories, something to hold onto, something which in many years to come people can look back at and smile.
The Polaroid moment is one of a kind, an original every time.
(Photo by cloci)
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