11: Blank Catalogue

In any printed matter, the text and graphics are always the center of attention. Their aim is to provide you with information and visual stimulation. So it is not surprising that little of the backgrounds is registered in the brain. But the backgrounds cannot be overlooked because they do play a very essential role in a any layouts: they section off nuggets of information where necessary; they unify a layout and make an otherwise stark design stand out.

Today I came across a project that puts the spotlight on the background:


Created by Jason Salavon, "[t]his suite of ten prints abstracts selected facing-page layouts from the 2007 IKEA catalogue based upon the original page design, leaving only color and structure."

He has also created a large light box, as shown above, that contains "all 374 pages of the 2007 IKEA catalogue, each simplified to a rectangle of pure color and arranged them left-to-right, top-to-bottom."

http://www.siongchin.com/blog/